GoPro, the camera you never knew you needed

So when you are offered an all expenses paid trip to Silverstone to watch the Moto GP courtesy of GoPro – “The headline sponsor” for the weekend you can’t say no! I wasn’t there to blag freebies, or drink champagne in the VIP but to get to know the GoPro brand and ethos behind this multi national company.

To date this single handily is one of the best things I’ve ever done. Not because I got to drink champagne and watch bikes all day, and come second in Go Karting at Dakota, but because I learnt about one of our biggest brands which we sell at ATBShop.

Theres no point faking it:

So there’s a lot of “fake” or “imitation” GoPros on the market – you know the ones which look like a GoPro, but don’t take photos or videos like a GoPro. They don’t even sit on your helmet or the mounts like a GoPro. I honestly don’t know why people buy them? This is where I say, you get what you pay for. This isn’t a sales pitch by the way; Its just that I’ve seen a lot of fakes on the market, owning a skate park and none come close to a GoPro for usability and quality. You don’t even get access to free editing like you do with GoPro, which after speaks for itself. Hands down – save your money and buy something worth using.

Like a virgin:

Ok I’m a shamed to admit, as someone who likes to “vlog” on “insta” and Facebook, that I’ve never heavily used or setup a GoPro on my own until this day (Moto GP weekend). Owning a shop which sells GoPro’s is also something I shouldn’t admit to either.

I know I’ve lost all your respect right here but bear with me.

This trip to watch the super bikes race at Silverstone has changed my whole world when it comes to media and how I can collect, edit and display it.

Before this weekend I thought GoPros were for “pro’s” – pro surfers, pro skateboarders, pro snowboarders and for people jumping out of planes. The truth is “Yes” they do take a frigging awesome adventure or extreme sports shot, but they also take an epic everyday video or photo. They are perfect for anyone who owns a social media channel as well – Got a Facebook or insta for personal or work? Then you need a GoPro camera in your life – especially if it says the words Hero7 on the side.

The new Black edition Hero7 is of course my favourite and one I’m aloud to shamefully brag that I now own one! Its loaded with all the gadgets to make either a novice or a pro extremely pleased with their purchase.

So you’re now sat there wondering how this could work for a pro and a novice right? Well its “simple”… and that’s the beautiful part of it. So simple to operate, that even a child could use it. Touch screen and simple settings make for an easy life.

Keeping the Voice Controls from the original Hero5 and adding them back onto the Hero7 range, again helps you use it. This little gem of a control works well for people using mount and fixings; so you don’t have that gormless face in each shot of “Is my GoPro recording?” We all know what I’m talking about here.

Anyway this is old hat stuff but part of the whole ethos of making it user friendly. I even think my technophobe of a mother could use it!

Voice Control is standard across the entire Hero7 range, but I want to talk about the new cool shit which is going to blow your mind on the Black Edition!!!

First off its Black for 2018 – yes we’ve been lied to in the past when they sold us a Black and it was grey, but they’ve done it and I can confirm the Black is … well Black! 10 points right there GoPro!

So for us at ATBShop, 2017/18 has been the year where the karma gimble has been everything in our edits. We love that smooth flowing motion and want it in every clip. This had previously come with a hefty price tag until now.

GoPro have come up with what they are calling HyperSmooth technology and its amazing. I mean this is Steve Spielberg shit right here in the hands of Joe Blogs public at high-street not Hollywood prices. No need to add an expensive add on or accessories to this camera – this shits built in and its going to blow you away!

Watch the edit below… this is incredible stuff.

I remember watching it just before we left the hotel for Moto GP and there was a wow from us all. We were hyped and couldn’t wait to see what else was on this camera.

Next exciting point is the live feature! God, it’s crazy to think that GoPro is stepping into the realms of social media by partnering up with one of the biggest players – Facebook. It makes sense being 2018 and all that but no other camera does this that isn’t a phone. You can now live stream with the Hero7 Black straight onto your work or personal Facebook accounts! How rad is this? Lets Face it, the Hero7 Black camera is going to be better than your scabby iPhone camera when the Hero7 Black can shoot in 4k. It even saves the live video to the card in the camera at full resolution.

I now know what you are thinking, and don’t worry the clever men and women at GoPro HQ even managed to make their camera shoot in landscape and portrait making Hero7 even more suitable for you favourite social media apps like snapchat and Instagram.

I can see you all looking at throwing out your iPhones camera as redundant pieces of technology as I write this; well don’t yet, as the GoPro haven’t included a phone yet.

I also loved the time warp motion time-lapse video feature which GoPro have. Its Hollywood right there again in a compact camera that fits in your pocket.

There’s a million other bits I could talk about – but you just need to come and try one for yourself! ATBShop have trained staff and demo cameras to try before you buy so don’t be shy people!

Remember, just because it says Pro on the box – doesn’t mean its for the Pro’s. This camera isn’t expensive for what is loaded on to it and its capability’s. If anything this camera should come with a warning as it will make you all look like movie stars having fun with the family!

For all the full specs on the GoPro Hero7 Black, Silver and White check them out on ATBShop’s Website.

Family tip – buy the silicone sleeve and lanyard if you’re off on a family adventure. Its £20 but keeps the camera safe and easy to use.

Also check all the GoPro apps out. They are free and GoPro have spent millions on them and they work, turning your family holiday into a mini movie with zero effort!

I knew that GoPro had apps to help you edit, but didn’t realise how simple they were to use. The app does everything and makes you look like…well.. a Pro!

Johnny Depp and Amber Heard Saga

Johnny Depp being accused of domestic violence has got everyone talking. He’s been apart of our life’s for years. He’s entered and infiltrated our homes through DVD box sets, prime time TV and national newspapers. He’s been pictured as a loveable rogue with a kind heart, as his charity work nearly succeeds his acting career. But let’s add some caution here, as we remember that he is not the only kind hearted celebrity to visit hospitals with a dark past.

Many avid Johnny Depp fans rushed out to brand Amber Heard, (his soon to be ex-wife) “Gold Digger” as an initial reaction for accusing Johnny of being anything but nice. With a 23 year age difference between them, she must have been after his money right? I would say no. This pretty model turned actress is worth around 14 million dollars and is quite independent as far as her film career is concerned. She’s more than up and coming, she’s a Hollywood star in her own right.

I believe she is not a Gold Digger, just someone caught up in a whirlwind romance, infused with all the craziness of Hollywood. I mean like you would say no if Johnny Depp invited you out for dinner. He’s most women’s dream date after all.

Us mortals will never know the real goings on behind these Hollywood doors. These A-list celebrity’s live in another world; often an untouchable one as we are about to discover.

The divorce settlement had finally been reached and announced last week. Experts wrongly predicted Amber would walk away with 21 million, instead a mere 7 million was the figure finally reached in return for a joint divorce statement and charges of domestic violence against Mr Depp dropped.

Personally I think 7 million is nothing to buy her silence, when the actor is reported worth 400 million. She’s going to donate the full settlement it’s been announced, to some domestic violence charity, we are told in a press release.

To Johnny Depp fans this slinks of bitter revenge, but to others who sit on the fence a cheap publicity stunt. Some kind of last ditch attempt at rubbing salt into a very open wound. Some would say its a very clever card to play in getting one over the Pirates of the Caribbean star, but to others it’s a massive blow for women and men affected my this type of violence, as justice won’t be served.

Yes 7 million will change lives through the various charity’s she will donate to, but no way near as much as Amber fighting for justice. Accepting a settlement for her silence does nothing to empower any woman or man in her situation; in fact it serves as a massive discredit to herself, her story and to men and women with a similar history of domestic violence.

In fact it undermines the very serious nature to domestic violence. Now people will doubt her story, as there’s no follow up of justice. This will in turn cast a huge doubt on other genuine cases. Silence from an accuser after all just adds volume to the sound of “made up allegation” comments from others.

The general public will never fully know what happened that night or in the build up to that night. Most of us won’t even know about the earlier reports of violence in 2015 which have been in circulation on-line about Johnny’s jealous behaviour to Billy Bob Thornton. Apparently Johnny cut the end of his finger off by accident in a fit of rage and then dipped it in dark blue paint writing “Billy Bob”and then the words “Easy Amber” underneath on their bathroom mirror. This was in reference to her alleged affair with her co actor. Amber insists the allegations of an affair with Mr Thornton are of fantasy and strongly denies the accusation. Whether the whole chopping finger/mirror paint story is totally true we shall never know, but there are graphic pictures circulating on-line of his supposed finger and of the mirror. We also now know he has a scar on that finger too. So we are left to connect the dots for that occasion.

We know Johnny has a reputation for throwing and smashing things up whilst drunk. 1994 saw the Marks hotel NYC fall victim to another one of his vile rages. Johnny was arrested for destroying a hotel room after an argument with then girlfriend Kate Moss. He tried to blame the $10,000 worth of damage on an armadillo which was never found.

Which then leads us to the fact that Johnny never denied throwing the phone at Ambers face in their recent and final argument and their joint statement confirms no one lied. However all charges dropped to a sceptic looks as if it never took place. This is the worst form of publicity that anti domestic violence needed. In my opinion a buy out is an insult to any genuine case of domestic violence. There must have been a reason behind it I’m sure?

Speaking to others who have suffered first hand domestic violence – they can sympathise with Amber. “It’s easy…” one woman said “to sit there from a distance and say what someone should do in that type of situation, but these abusers often make you feel worthless or as if you deserved to be hurt. Sometimes the mental scars are worst than the physical ones, making it hard to speak out.”

There’s either got to be a massive lack of evidence for her not to have pressed ahead – as domestic violence cases are notorious for needing to be air tight cases. Often having no witnesses becomes harder to prove an act of violence actually took place. Alternatively Amber may have had a “I can’t be bothered – I want it all to go away attitude”. I can imagine the press hounding you day and night will take its toll. I mean could you imagine going up against one of the most loved people in the world? Calling them out and shattering their well preserved and well protected personalities. It’s ironic that he did something bad and it is her who has been made out to be the bad guy. Where’s the justice there?

For Amber there may not be any justice, but let’s hope that 7 million goes towards helping others.